Peep a new commercial for Bose headphones, featuring Macklemore and Russell Wilson.

Bose has released a cheeky new commercial for their wireless headphones today, enlisting rapper Macklemore and NFL star/Ciara's boo Russell Wilson as their star power. It's pretty funny, although for some reason not available in HD (!). Macklemore coaxes Russell Wilson's ego in the clip, while Bose leaves you with the tag line: "Music builds you up."